THE PINK RIBBON INITIATIVE 
In urban areas, breast cancer is the commonest cancer among women accounting for 25-30% of all cancers in women. In 2012, over 140,000 women in India were documented to have breast cancer, with 70,000 dying as well. It is now well documented that early detection by screening reduces mortality. October is the Breast Cancer Awareness Month, denoted by a “pink ribbon” and hence the Pink Ribbon Initiative.IMPORTANT THINGS TO KNOW
It’s an annual international health campaign organized by breast cancer charities –
Mammography is a sensitive but sometimes not very specific – so the woman may be called back to take more views or do a sonography – and may be even a biopsy – this may increase anxiety.
All women above the age of 40 years.
Counsel and advise them to get annual mammograms done after 40 years of age.
The Pink Ribbon Day was started by a charity called Pink Ribbon International (http://www.pinkribbon.org). Since then, the concept has spread worldwide and the initiative now operates throughout the month of October.
We are giving a discount of 20% on all mammograms done between 01 Oct 2015 and 31 Dec 2015. |
For appointment or more information:Call: +91 22 66173355 |