Picture This: Concept
Imaging is a fabulous science that would have been breathtaking and awe inspiring when discovered. Over several years the factor of surprise and knowing what’s within you has been reduced to becoming functional. People find amazement in being able to see images of body parts within them that explain the intricacies of how our body functions. It is this sense of amazement that we would like to rekindle by bringing forth the absolute science through the experience and knowledge of our practice.
Picture This is the ability to see images in a manner no one can see. It is an exacting science of reading images that are each unique and extremely individual. Our ability to sieve through complex visual information makes our knowledge and practice so special and unique.
The graphic identity for ‘Picture This’ embraces a dynamic branding approach. The identity brings together multiple offerings under one roof and simultaneously allows for each service to stand out on its own. The human body consists of 11 primary systems. The optimum functioning of these systems lead to our sustenance. In order to derive a visual language, each system is broken down to its core function and an adjective is derived to describe the same. These visual elements combined forms the holistic practise of Picture This.